The mission was to develop a new visual identity for Comic Con Portugal 2022 in Lisbon. An identity that resonates with the audience and follows the concept of the event for the year.

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Everyone can be heroes with simple actions. The visual identity conveys the idea of positivity and hope for 2022 in Portugal. The pandemic had not yet ended, but in the meantime, we took action to transform the world into a better place.

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All of this concept is represented by a youthful, dynamic, modern visual line that completely breaks away from the established clichés of this universe.

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This visual line was created considering the infinite possibilities for expansion.